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A Creative Review: Equinox
In this week’s, “Creative Review”, Coop is fired up about the messaging behind Equinox’s latest advertising campaign. Maybe it was because he was stuck on a subway for an hour with a sick passenger,...
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Vendor Platform Updates
ADstruc is excited to announce new product features designed to make your experience using the application better than ever.Media grid for packagesOperators selling transit, street furniture or other...
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Platform Updates
Media-specific pinsIn Proposal View, the pins that signify property locations now feature colors that correspond with different media types. An accompanying legend helps explain which media type is...
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Vendor Platform Updates
Improved SearchSearch speed has been improved so that adding existing units to proposals is now faster than ever. Note also that the search field accepts unit IDs pasted from Excel — even multiple...
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Vendor Platform Updates
Search by TAB IDWhen building a proposal within ADstruc, and selecting “Add Existing Inventory,” you can now search by TAB ID in addition to searching by Unit ID. This way, if there’s ever a...
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Creative Review: The Hundreds
In this week’s, “Creative Review”, Coop talks about “The Hundred’s” billboard seen on Canal Street in NYC.Ok, I am probably too old to really to be completely in step with all the cool shit The...
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Creative Review: YouTube
In this week’s, “Creative Review”, Coop talks about YouTube’s latest OOH ads that can be found everywhere in NYC.I like the recent YouTube ads from a purely creative point of view. They hit all the...
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New ADstruc Feature: Improved Info Card
Redesigned Info CardThe Info Card layout has been modified to present unit details in a much larger format. You’ll now find edge-to-edge photos and a scrollable window that allows you to view all of...
View ArticleWhat Traffic Congestion, Car Speeds Mean for Outdoor Ads
Via The Wall Street JournalAre you likelier to pay attention to a billboard on the side of the road when you’re stuck in bumper-to-bumper traffic than if you’re driving at normal speed?To better...
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ADstruc Update: Improved MediaGrid, Revamped Place-Based and Bulk Editing
Enhanced MediaGridThe ADstruc Media Grid has been updated to run quicker and smoother. You can now expand column widths and see more of the information you enter into each cell.Intuitive place-based...
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ADstruc Updated: Expanded Bulk Edit & Search-Based Builder Grids
Expanded bulk edit gridThe bulk-editing feature, which is accessible by clicking “Edit Units” on the proposal-building page, has been expanded so that any aspect of a unit or package can be revised....
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A Milestone for Project X
Project X — ADstruc’s OOH media buying service — launched three months ago today to help advertisers use technology to plan targeted, data-backed OOH campaigns.Here’s a look at some of the campaigns...
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ADstruc Update: Proposal Builder Redesign and Multiple Flight Dates
ADstruc is excited to announce new product features designed to make your experience using the application better than ever.Proposal Builder redesignWhen you next log into ADstruc to respond to an RFP,...
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ADstruc Update: Multiple Flight Dates and RFP Drafts
ADstruc is excited to announce new product features designed to make your experience using the application better than ever.Multiple flight datesADstruc now supports multiple flight dates! Vendors can...
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ADstruc Platform Update
ADstruc is excited to announce new product features designed to make your experience using the application better than ever.Email improvements We’ve included sender email addresses in the email...
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ADstruc Licenses Out-of-Home Buying Platform to Haworth Marketing + Media New...
ADstruc Licenses Out-of-Home Buying Platform to Haworth Marketing + MediaNew York, NY (June 2, 2016)— ADstruc, the leading technology services company for the outdoor advertising industry, recently...
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ADstruc Project X Drives the National “Vote to Count” Campaign New York,...
ADstruc Project X Drives the National “Vote to Count” CampaignNew York, October 10, 2016:Project X— the media agency spawned from NYC-based technology company, ADstruc — and the Outdoor Advertising...
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